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Insights on customer risk

Practical guides on detecting churn signals, preventing bad reviews, and protecting your business reputation.

7 Warning Signs a Customer Is About to Leave a Bad Review

Every bad review was a support email first. Learn the seven specific patterns in support emails and call transcripts that predict a customer is about to go public.

How to Prevent BBB Complaints Before They Happen

The CS director's tactical guide to catching at-risk customers before they go public. Real signals, real response frameworks, and the 5-10 day intervention window most teams miss.

Customer Health Scores Are Broken. Here's What to Use Instead.

Usage dashboards show you who's active. Support conversations show you who's about to leave a one-star review. Why service businesses need communication-based risk scoring.

How to Add AI Risk Scoring to Salesforce Cases in 10 Minutes

Step-by-step: install an Apex trigger that automatically scores every new Case for customer risk. Includes the full code, testing steps, and extension patterns.

How to Detect Churn Signals in Support Emails with AI

Your support inbox is a real-time feed of customer intent. Learn the six categories of churn signals and three approaches to automated email risk scoring.